The UK cosmetic industry was worth over £8b in 2014 and making up nearly half of the market (49.9%) was the sales of skincare, haircare and deodorant products1.  Globally, the male demographic accounts for 1/5th of this market and is expected to continue growing through 20202. Although many men still don’t want to admit to using skincare products, the sales growth speaks for itself and suggests that the moisturizing man is coming out of the closet.